M Booth nabs DeVries' Bevilaqua as creative chief

She starts on January 26 in the firm's top creative role.

NEW YORK: M Booth has brought on Adrianna Bevilaqua, previously MD of creative and strategic planning at DeVries Global, to serve as the firm’s chief creative officer, effective January 26.

Bevilaqua will report to CEO Dale Bornstein. Creative director Andrew Rossi left the firm in December 2013.

Bevilaqua’s main responsibilities will include working with staffers and business leaders across planning, analytics, social, content, and media to drive creative ideas and develop unique campaigns for clients.

She said she will help the teams "develop big, exciting ideas that challenge conventional thinking."

One of Bevilaqua’s objectives is to continue "thinking expansively about creativity," she added.

"Creativity in 2015 is end-to-end," explained Bevilaqua. "You need to be able to construct an idea, sell it in, make it happen, and get results on it. It’s not just about pontificating in a room and brainstorming; it’s about making ideas happen."

While at DeVries, which she joined in 2010, Bevilaqua helped to enhance the firm’s creative and social media departments. She also worked on campaigns for major beauty, travel, and consumer brands.

Representatives from DeVries were not immediately available for comment about Bevilaqua’s departure or who will replace her.

Prior to DeVries, Bevilaqua worked at Ketchum for eight years, leading creative work and strategy for accounts such as Absolut, Cadbury, Weight Watchers, Best Buy, and Home Depot.

This story was updated on January 12 to correct information about M Booth's previous creative leaders.

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