The agency will be in charge of handling the PR campaigns, events and trade and marketing activities to promote the Croatian capital within the UK as a tourist destination.
Martina Bienenfeld, CEO of the Zagreb Tourist Board, said: "Zagreb is a beautiful, dynamic and exciting city and we are delighted to be working with an agency such as Hills Balfour that will be able to put us in the forefront of British travellers’ minds when booking their next holiday."
Amanda Hills, CEO of Hills Balfour, said: "Zagreb is a historic and mesmerising city. It has the winning formula to become a favourite city break destination and I am delighted that we are able to work with the Zagreb Tourist Board to showcase the city to the UK media, trade and consumer."
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins