Ex-Financial Times and Nick Clegg comms chief Emma Gilpin-Jacobs joins Trainline

Emma Gilpin-Jacobs, former comms chief at the Financial Times Group and later for Nick Clegg, has been recruited to oversee a PR overhaul at train ticket booking provider The Trainline as it eyes flotation, PRWeek has learned.

Emma Gilpin-Jacobs: Planning to build up The Trainline's corporate comms function
Emma Gilpin-Jacobs: Planning to build up The Trainline's corporate comms function

Gilpin-Jacobs was appointed interim director of corporate comms at The Trainline in September 2014. Yesterday the company announced its intention to float in the coming weeks and Gilpin-Jacobs is to manage the comms strategy during the period.

Gilpin-Jacobs, who was also previously international director of public affairs at Time Inc, told PRWeek: "I’ve been brought in as a communications specialist to take it through this period of growth and then make some recommendations about how it structures its communications going forward.

"It’s an interim project, for an initial six to nine months. It’s going very well."

The Trainline uses Fishburn for its consumer PR and FTI Consulting for corporate and financial comms. Both agencies report into Gilpin-Jacobs during her tenure.

Gilpin-Jacobs explained: "In addition to managing all the communications around the company's flotation, I'm using the six month consultancy to advise the Trainline on how to optimise its communications operation and create a blueprint for a best-in-class 21st century communications function that will support its future growth."

The Trainline hopes to raise £75m via the flotation, which would value the group at around £500m.

Gilpin-Jacobs reports directly to CEO Clare Gilmartin, who joined the company last summer from eBay.

A former journalist who edited the Investor and was European assignment editor at CNBC, Gilpin-Jacobs was director of global comms at the Financial Times Group for almost seven years until 2013, when she became director of strategic comms at the Office of the Deputy Prime Minister for a short period.

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