Nevada looks for agency help with $2.8m health insurance exchange campaign

Proposals are due by January 20. The work will run through March 2017.

CARSON CITY, NV: Nevada is searching for an agency to promote its Silver State Health Insurance Exchange to residents.

Bidders "should have a rudimentary understanding of the provisions in the Affordable Care Act related to reducing the cost of coverage offered through the Individual Marketplace and the Small Business Health Options Program," according to procurement documents.

The RFP also noted that the 27 recognized Native American tribes in the state are part of the campaign’s target audience, and firms will be judged on their "ability to reach the greatest percentage of eligible Nevadans in the most efficient and fiscally responsible manner."

Campaign phases will include target market validation and analysis, an education campaign, and an enrollment effort, according to the RFP. The work has an estimated budget of $2.8 million, and documents stated that Nevada has designated $2 million per fiscal year for marketing.

A notice dated from 2012 indicated a $6 million award for marketing and outreach work to integrated marketing shop KPS3. The firm declined to say if it will submit a new proposal.

The documents did not provide a target enrollment goal.

Proposals are due by January 20. The contract timeline runs from April 14 through March 31, 2017, with two annual options to renew, according to the RFP.

Earlier this week, Nevada’s Division of Tourism issued documents showing it has selected Fahlgren Mortine as its integrated marketing AOR, meaning the firm is set to receive a $20.2 million, 29-month contract.

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