PrettyGreen appointed by Comedy Central UK for online influencers project

PrettyGreen will develop an online project to promote Comedy Central UK's new TV series Drunk History, featuring drunk comedians.

Drunk History: PrettyGreen appointed to promote Comedy Central TV series
Drunk History: PrettyGreen appointed to promote Comedy Central TV series

The show is based on Comedy Central's US series and features comedians getting drunk and recounting their favourite stories from history, while actors and celebrities act out their blurry visions of the past.

So far Johnny Vegas, Russell Kane and Alex Horne have all signed up to appear on the show with Jimmy Carr providing the voiceover.

PrettyGreen's brief is to recruit online influencers including vloggers and Viners, to create a buzz around the show whch will be aired next week.

Lucy Porter, head of digital at PrettyGreen, said: "Drunk History is a really exciting new series to be part of, and working with vloggers and online influencers will play a significant role in creating buzz around the show. We’re thrilled to be working with the team at Comedy Central UK and looking forward to episode one."

Comedy Central UK currently uses PR agency Premier. This is the first time the company has appointed an agency specifically for online influencers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.