NEW YORK: Former Golin corporate communications lead Gregory Papajohn has joined financial comms specialist Cognito as director.
Papajohn started at Cognito in November and reports to Binna Kim, MD for New York and the US market. He is responsible for growing the firm’s financial services and technology business in the US and internationally. He is focused on the retail and commercial banking, payment networks, and financial technology sectors.
Papajohn has no direct reports but works with the PR, marketing, and social and digital media teams. He also collaborates closely with the firm’s global senior leadership, such as Tim Williamson, MD for the Asia-Pacific region, and EMEA MD Andrew Marshall.
"I am not directly replacing anyone at Cognito. They took me on because they are growing quickly by sectors and geographies," Papajohn explained. "I bring a new category to Cognito with my experience in retail banking, commercial banking, and b-to-c and b-to-b financial technology."
Papajohn came to Cognito from Sparkpr, which he joined in March as MD for financial technology and social innovation. A Spark representative was not immediately available to comment on Papajohn’s replacement.
Prior to that, Papajohn was New York corporate communications lead at Golin, where he worked for nearly four years. Former Edelman SVP Gaston Terrones Dimant replaced him as Golin’s executive director and corporate practice leader in New York.
Papajohn explained that when he left Golin, he wanted to focus on the financial services and financial technology industries. Although he was able to launch the financial technology and social innovation practice at Spark, he said Cognito gives him the opportunity to work on a broader global platform.
Earlier in his career, Papajohn served as SVP at Emanate PR, global comms director at American Express, and director of North America communications for MasterCard Worldwide.
In August, Nik Ekholm joined Cognito’s London office as a director to lead the development of its asset management practice internationally.
Early last year, Cognito repositioned itself to highlight its integrated approach to financial communications.