Jamaica Tourist Board's UK account out to tender as it parts company with McCluskey International

The Jamaica Tourist Board is putting its UK PR account out to tender after announcing its intention to part company with McCluskey International, PRWeek has learnt.

Jamaica: The tourist board wants a fresh perspective on making the island more desirable
Jamaica: The tourist board wants a fresh perspective on making the island more desirable

The organisation is seeking agencies to bid for the consumer-focused PR account from this month, to start work on the brief in April.

McCluskey International, which has held the account for about seven years, has been asked not to bid. It’s understood that the Jamaica Tourist Board’s new director of tourism, Paul Pennicook, who started his job last July, is looking for a new agency to offer a fresh perspective.

It’s also understood that the incumbent agency is to cease working on the account before the end of the contract term.

The new account will be on a renewable, fixed term basis, probably lasting for three years.  It will focus on making the Caribbean island a more desirable location, with a particular emphasis on the luxury end of the market.

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