Foxy Bingo brings in Joey Essex for PR push

Foxy Bingo, the online bingo site, has created a video with reality TV star Joey Essex as part of its brand redesign.

Foxy Bingo: creates video with Joey Essex to showcase its brand redesign
Foxy Bingo: creates video with Joey Essex to showcase its brand redesign

The video, which shows Joey Essex helping Foxy Bingo’s "Foxy" get a new look, is part of the brand’s revamp with a new website and multi-million pound marketing campaign.

The brand is using the hashtag #FoxyGoesToEssex to promote the video on social media, which you can watch here:

As well as the Joey Essex video, the brand will air a series of TV adverts created by Tricycle London, the first of which will air after Monday evening’s episode of Coronation Street.

Bwin.party’s director of games, Golan Shaked, said: "Foxy's makeover represents the recent upgrade to our overall product proposition. We have made Foxy Bingo more contemporary with over 60 new, best in class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience."

Tricycle’s creative director, Matt Carter, said: "This is our most ambitious campaign yet, with multiple ads to be released throughout 2015. We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox."

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