AirAsia CEO stays positive on Twitter amid Flight 8501 search

Tony Fernandes, chief executive of AirAsia, has tweeted more than a dozen times since his airline lost contact with Flight QZ8501 two days ago.

As the search for missing AirAsia Flight QZ8501 came up empty again on Monday, airline CEO Tony Fernandes maintained his significant presence on Twitter as the tragedy continued to unfold.

Fernandes’ tweets mostly focused on thanking and encouraging staffers and supporters, as well as distributing statements on the event and making public his whereabouts.

After Malaysia Airlines Flight MH17 was shot down over Eastern Ukraine in July, crisis communications experts told PRWeek that the airline was smart to make its first public statement on the tragedy on Twitter, though they acknowledged some drawbacks. They also encouraged Malaysia Airlines to focus its communications on relatives of the crash’s victims, and said rival carriers should be careful not to overcommunicate their own safety records in response.

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