McCluskey International is to implement a consumer press office and press trip calendar in the UK for the winter 2014/2015 ski season and summer 2015 season. The agency will be working with Expression Media in France on a co-ordinated PR campaign; both agencies are part of the Travel Lifestyle Network of travel-focused PR firms.
Judy McCluskey, agency principal at McCluskey International, said: "We are delighted to be working with Samoëns to raise its profile here in the UK. It’s a leading ski region that has still retained much of its authentic French village charm so we are working in partnership with our French partner agency to achieve greater awareness for Samoëns on both sides of the Channel."
Isabelle Cadoux, communications manager at the Office of Tourism of Samoëns, said: "McCluskey International is recognised worldwide for their experience in the travel industry and with the UK being such a crucial market for us, it was essential that we chose a PR agency with the very best media contacts. We look forward to working closely with McCluskey International and growing our wonderful Samoëns brand together."