We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social has re-created Notting Hill and other Hollywood classics as part of a campaign for the launch of a new tissue range, Kleenex Sensitive.

Kleenex Sensitive tissues: re-create sensitive scenes from iconic films
Kleenex Sensitive tissues: re-create sensitive scenes from iconic films

The campaign consists of three short videos, in which Kleenex Sensitive tissues are used as puppets to re-enact sensitive scenes from famous films.

We Are Social has also created a set that echoes the product’s colour range and style.

Each video is 20 seconds long and can be found on Kleenex's Facebook page.

The campaign will be supported by a paid media strategy, with promoted posts when the videos launch online.

The videos aim to promote Kleenex Sensitive to people with sensitive skin.

Alex Pickering, head of marketing at Kleenex said: "The campaign is a fun and engaging way to illustrate the qualities of our new Sensitive range. Its uplifting nature reflects the qualities of Kleenex Sensitive and reinforces the need for using soft, gentle tissues at a time of year when skin is often most irritated."

Anna Miller, account director at We Are Social said: "Emotional scenes in movies often strike a chord with the viewer; our campaign taps into these cinema moments to emphasise the ‘sensitive’ element of Kleenex Sensitive in an engaging and touching way."


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