Tint helps display social content to large audiences

Tint is a self-service platform that allows clients to aggregate social media content.

Link
Tintup.com

Specifications
Tint is a self-service platform that allows clients to aggregate social media content, moderate and display it in customized, automatically updating feeds on large screens at events, in retail stores, in offices, and on websites and mobile apps.

Analytics include total reach, post contributor statistics, additional content generated, and more.

Cost
Monthly plans range from $250 to $1,000 per month. Annual plans start at $215 per month. 

Specifications
Tint is a platform that allows clients to aggregate social media content, moderate it, and display it in customized, automatically updating feeds on large screens at events, in retail stores, in offices, and on websites.

Analytics include total reach, post contributor statistics, additional content generated, and more.

Cost
Monthly plans range from $250 to $1,000 per month. Annual plans start at $215 per month. 

User
Christen Gowan, assistant director of media relations and social media at Union College, has been using Tint for about a year.

How do you use it?
You log on to Tintup.com and create a social media mashup, which are called tints.

They’re easy to create. You enter the Instagram, Facebook, and Twitter accounts you want to pull into your mashup. Tint automatically pulls content into the feed based on user names or hashtags.

You can also set custom dimensions for your mashups.

Mashups can be displayed on different screens. The most prevalent way we’ve used them is on TV screens around campus. To use the display, I just import the URL for my mashup.

We also embed mashups on our website. This is also easy. You go to the editing feature on the Tint homepage and select display. This feature gives you options for where you can display your feed and codes for each platform. 

Online viewers can click on a mashup post and Tint takes them the original post.

The platform gives you analytics on each mashup, including daily and cumulative views, click-throughs, and more.

I moderate our feeds once a day. Sometimes Tint pulls in duplicate posts. For example, if set the platform to pull in a post from Union College’s main Facebook page and our alumni page reposts or shares it, that will create a duplicate post in my Tint feed.

Tint has an app so I don’t have to be at work to moderate a feed, which is great.  

If you have a problem you can chat live online with Tint’s customer service team or email them. I recently emailed customer service because I wasn’t sure why a particular Twitter account was being pulled into one of our tints. Someone got back to me within a couple of hours to let me know they were looking into it.  

How does it serve your business needs?
Union College is a school that provides personalized education, and that’s a big part of our messaging. We pull many perspectives into our mashups, including posts from our president, faculty, and students. Tint gives us a perfect way to promote and visualize our messaging with the Union College community.

We used Tint last spring to create a very special mashup for our hockey team, which won the national Division I championship. The tint was displayed on our website and on screens all over campus.

There was so much news and so many tweets around the team and the championship games. Our tint helped publicize just how much our team was being talked about leading up to and after the championship win.

Our main Union College tint has had more than 7,000 posts from more than 400 contributors since it launched in fall 2013. Our hockey tint has had 12,500 posts from about 900 contributors.

It’s really great to see how many people contribute posts to our main community page. For example, our students created the hashtag #NottShot that has really taken off. We have a 16-sided building on our campus called the Nott Memorial. I have #NottShot fed into our main tint, and it’s so cool to see so many students posting so many pictures of the building.

How does it integrate with your existing infrastructure from an IT standpoint?
It’s all Web-based. Tint gives you html codes to use to display on various channels. We don’t need any IT intervention.

What are the main benefits?
It allows us to bring all social conversations about Union College into one place. It highlights many voices and perspectives on Union College.

It’s a great way to show a lot of content about Union College without my team having to create all the content. There are only so many hours in the day you create content.

The team at Tint is very open to user feedback.

What are the main drawbacks?
Duplicate posts are only drawback I’ve seen. As is the case with most institutions of higher education, we have redundancies on social media. It’s great when people on every page like and share content, but it’s all going to into our tint. It would be great if Tint could filter or detect redundant posts.

What would you like to see improved/added? 
Nothing other than a way to catch redundant posts.

Competitors
Postano:
An aggregation and display platform that streams content from Twitter, Facebook, Instagram, Pinterest, Vine, YouTube, Google+, Phhhoto, Foursquare, Tumblr, Vimeo, Flickr, and Weibo. Other sources of syndicated content can be streamed in an RSS feed. Streams can be tailored and categorized.

The platform includes monitoring, engagement, and analytics tools.

Mass Relevance: A social engagement platform that aggregates, filters, and integrates real-time social content from Twitter, Facebook, Instagram, YouTube, and Google+ into any digital platform. Features include the ability to quickly and efficiently integrate social content into real-time marketing campaigns.

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