Interflora launches closed bid for new business

Interflora is believed to be inviting a select group of agencies to pitch for its business.

Interflora: Has asked several agencies to pitch for its business
Interflora: Has asked several agencies to pitch for its business
PRWeek understands that the flower-delivery giant has already shortlisted the agencies from which it wishes to receive pitches.

More than three agencies are thought to be responding to the pitch process by the deadline of early January.

Interflora recently worked with Bottle PR to develop a digital campaign to encourage people to send more flowers outside of peak periods, such as Mother’s Day and Valentine’s Day.

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