Massachusetts seeks agency for marathon bombing victim outreach

The account has an initial budget of $750,000, though that amount could increase.

BOSTON: Massachusetts is looking for a media or Web firm to support its Marathon Bombing Behavioral Health Services Outreach and Education Campaign.

The state’s Office for Victim Assistance is handing the process, according to agency search documents.

The first piece of the campaign is scheduled to go live on the second anniversary of the Boston Marathon bombing next April, with part two set for release in June 2015. Media buys will run through June 2016, according to a request for responses released this week.

The US Justice Department’s Antiterrorism Emergency Assistance Program gave a grant to the Victim Assistance Office to help those affected by the April 2013 bombing at the finish line of the Boston Marathon. Three people died from their injuries at the bombing site.

"The Boston Marathon Bombings of 2013 presented unique challenges for the provision of services to the many impacted individuals and communities," the agency search documents state. "This victim population is geographically diverse and extends across Massachusetts, over 20 states nationwide, and five countries in the world."

The effort to reach Bay State residents will include media outlets and website creation with an initial budget of $750,000, though that amount could increase. The budget breakdown is half towards Web-based technology and the other 50% to media production, according to the documents.

Services covered by the account include professional, creative, and project management. The media outreach portion of the effort "is designed to educate victims and witnesses of the Boston Marathon Bombing and the entire state of Massachusetts about the social, emotional, and legal impacts of violent crime victimization," according to the documents.

"It is critical that the emotional and physical impacts of violent trauma be normalized across the population in order to encourage victims to seek support," the documents state.

Target audiences include anyone affected by the attacks, whether physically or emotionally or though their proximity to the bombings or ensuing manhunt. They can also include Massachusetts residents "who are impacted by similar violent crimes each year," according to the search documents.

Applications are due by January 12. The work is expected to start on February 2 and run through June 30, 2016.

An Office for Victim Assistance spokeswoman confirmed that this is the first time the office is soliciting a firm for support on this campaign.

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