Male modelling, David Blaine and bullshit detectors: Flack's Power Book Alternative Awards

What are the top five reasons for getting into PR? And what app ideas would the industry's top brass love to share with the world? Flack presents his own Alternative Awards from entrants to this year's PRWeek Power Book, which lists the most influential players in UK PR.

Alternative Award: Top Five Reasons for Getting into PR

1.    Male modelling did not start well
(Graham McMillan, Open Road)

2.    By accident. I thought I was in marketing for the first three months
(Sandy Purewal, Octopus Group)

3.    The Pizza Hut graduate management scheme rejected me
(Kath Easthope, Bite)

4.    I flashmobbed David Blaine  (pictured)
(Peter Bowles, Dynamo PR)

5.    I was cocky… what else was I supposed to do?
(Phil Bloomfield, Virgin Holidays)



Alternative Award: Top 10 App Ideas

1.    CRapp: it tells you where the nearest and cleanest free toilets are
(Howard Kosky, Markettiers4dc)

2.    A cuttings service to change bad press to good
(Murray Chalmers, Murray Chalmers PR)

3.    One that predicts tomorrow’s headlines
(Aileen Thompson, Association of the British Pharmaceutical Industry)

4.    A bullshit detector app. My analogue one is worn out
(Mike Love, Burson-Marsteller)

5.    One that can turn down the volume on other people’s headphones
(Stephen Lotinga, Liberal Democrats)

6.    One that translates dogs’ barking into human language
(Simon Kelner, Seven Dials)

7.    Pitchwintastic
(Angie Moxham, 3 Monkeys Communications)

8.    One that locks you out of email and Twitter after a few too many sherries
(Victor Benady, Grayling)

9.    The human power charger. With two young kids I could do with one
(Nik Govier, Unity)

10.    Something that reviews your Power Book entry so you don’t come across as a prat
(John Lehal, Insight Public Affairs)

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