Hong Kong trumps Shanghai as an 'engaging city:' Weber Shandwick

Hong Kong and Shanghai have long been unofficial rivals, with both vying for status as regional financial hubs.

Hong Kong beats Shanghai in terms of "soft power" credentials, according to a study from Weber Shandwick.

The agency’s "Engaging Cities" report examined eight cities across the region – Bangkok, Hong Kong, Kuala Lumpur, Seoul, Shanghai, Singapore, Sydney, and Tokyo – taking into account 16 so-called soft-power attributes. Conducted in partnership with KRC Research, it canvassed nearly 4,150 people online.

Hong Kong and Shanghai have long been unofficial rivals, with both vying for status as regional financial hubs and citizens of each city touting their home’s respective advantages.

Hong Kong is still regarded as Asia’s financial center, with 54% of respondents defining it as such. But it performed well in other less obvious areas, too.

Read the full article on Campaign Asia-Pacific.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.