Citypress wins Swinton Insurance PR account

Citypress PR has been appointed by high street insurance broker Swinton Insurance, following a competitive pitch.

Swinton Insurance: High-street insurance broker has appointed Citypress for PR brief
Swinton Insurance: High-street insurance broker has appointed Citypress for PR brief

The agency will manage Swinton's corporate reputation, increase awareness of its consumer brand and co-ordinate content for its social and digital media channels.

The account will be led by director Victoria Blakeley and senior account director Mark Lester.

Patrick Tooher, director and head of financial services at Citypress, said: "Swinton is a well-known insurance brand which benefits from a strong high street presence and loyal customer base.  We look forward to bringing the benefits of our sector experience to help it build advocacy among the media and with consumers looking for an insurer that understands their needs."

Gerald McLarnon, marketing director at Swinton Insurance, added: "As part of our search to find a new PR partner we held discussions with several leading agencies before ultimately deciding to appoint Citypress. Its financial services expertise and creative ideas to enhance our current brand proposition impressed us at every stage of the tender process."

Citypress has recently been appointed by the Post Office and Coca-Cola Enterprises.

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