Hills Balfour wins pitch for tour operator Inghams

Hills Balfour, the travel PR and marketing consultancy, has been brought in by specialist tour operator Inghams to co-ordinate its PR activity.

Inghams: Has appointed travel PR and marketing consultancy Hills Balfour
Inghams: Has appointed travel PR and marketing consultancy Hills Balfour

The agency has won a four-way pitch to work across Inghams' ski, lakes and mountains products and its recently launched Italy programme.

Hills Balfour senior PR director, Jo Hartley, will oversee the team.

Hugh Walton, executive director of Inghams, said: "During the bidding process we were hugely impressed by the travel PR experience of Hills Balfour, and the fact that the core team of PR manager Daniela Resenterra and Josie Self are themselves proficient skiers was a huge bonus."
 
Hills Balfour MD Jonathan Sloan said: "The popularity and identity of the brand is well established within the UK arena, and we look forward to maintaining those legacy media relationships as well as attracting new publications and audiences to the brand."

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