Five things PR pros need to know on Wednesday, 12.10.2014

CIA's media strategy revealed in "torture report;" Goodell to introduce new player conduct policy; Uber faces legal troubles on multiple fronts.

1. The report on enhanced interrogations — or "torture" to critics — revealed that the CIA overstated the effectiveness of the programs to the media and also leaked information strategically in the years since the 9-11 attacks.

The summary also revealed that Vice President Dick Cheney and intelligence officials successfully urged The New York Times in 2002 not to run the location of another country where the agency was holding a prisoner.

One way the CIA is pushing back against the report is by maintaining that it did not overstate how much useful intelligence it gleaned by using the techniques.

2. After flying under the radar since the Ray Rice scandal hit in September, National Football League commissioner Roger Goodell is planning to unveil a more stringent personal conduct policy for players on Wednesday in a meeting with owners.

3. Uber’s legal troubles continue to snowball. Police in Chicago are investigating rape allegations against one of its drivers, while the service was suspended in Delhi, India, after one driver was accused of rape there.

India-based communications experts told PRWeek how they believe the ride-sharing service should respond to its crisis in the country, which is its second largest market after the US.

District attorneys in two California counties have also sued Uber, saying it should repay money collected for Safe Rides fees, which it says it uses to vet the backgrounds of prospective drivers. Portland, Oregon, is also taking the company to court, saying it operates illegally there.

4. Members of the Los Angeles Lakers including Kobe Bryant are among the latest NBA stars to wear "I Can’t Breathe" T-shirts in pre-game warm-ups to protest a Staten Island grand jury’s decision on the Eric Garner case last week.

5. The former Strange Fruit PR has rebranded as Perennial Public Relations, with the firm’s owners saying they didn't mean to offend anyone with its previous name. Billie Holiday’s version of "Strange Fruit," released more than 70 years ago, protested the lynchings of black men in the South. 

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