PRs spend up to £100 on Christmas gifts for clients and journalists

PR agency leaders and communications directors spend up to £100 on each journalist or client in their contact book, according to a survey from the PRCA.

PRs most memorable gifts: include deer stalker hats and an adopt-an-olive-tree
PRs most memorable gifts: include deer stalker hats and an adopt-an-olive-tree

The PRCA leaders’ panel survey showed that 62.5 per cent of PR leaders do not have a maximum spend, but those that do will spend between £25 and £100.

When asked the most memorable gifts they have bought for contacts, responses included a transparent rubber ball that lights up when bounced, deerstalker hats and adopt-an-olive-tree.

Just under 40 per cent said they were not entirely clear about the implications of the Bribery Act when it came to Christmas gifts, while 10 per cent said they were not at all clear on the protocol.

Only 61 per cent of PR leaders’ organisations said they had a code of ethics or anti-bribery statement.

A spokesperson from the PRCA’s legal partner, Lewis Silkin, said: "The senior level management of an organisation should be committed to a culture of integrity where bribery is unacceptable.

"A formal internal and external statement appropriately communicated by senior management can be effective in establishing an anti-bribery culture, and the statement should be drawn to people’s attention on a periodic basis and be generally available on an organisation’s intranet and internet site."

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