Nevada Tourism seeks agency to attract international tourists

The Nevada Department of Tourism and Cultural Affairs is seeking agency support to amplify international office sales and PR in Germany and South Korea.

Las Vegas, Nevada
Las Vegas, Nevada

CARSON CITY, NV: The Nevada Department of Tourism and Cultural Affairs is seeking agency support to amplify international office sales and PR in Germany and South Korea.

Target audiences will include media, tour operators, travel agents, and consumers, according to separate RFP documents for Germany and South Korea. Key areas will include German-speaking markets in Germany, Austria, and Switzerland, and South Korea.

Agencies applying should be fluent in English and German if submitting a proposal for the Germany RFP, and fluent in Korean and English if applying to promote Nevada tourism to Korean markets.

PR responsibilities will include earned and social media, "consumer-targeted events or publicity stunts," media tours, mass media communications, and media value and impressions, as stated in the documents. A PR plan will be expected monthly.

Proposals to promote Nevada tourism in South Korea are due January 13, 2015, with the contract expected to begin July 1, 2015. The proposals to promote Nevada in Germany are due January 12, 2015, with a contract also starting on July 1. Contracts are expected to run for two years with a two-year option to renew, according to the documents.

The maximum budget for each fiscal year – 2016 and 2017 – is $129,200 for the South Korea contract and $166,700 per fiscal year for the Germany contract, the documents state.

In August, Nevada released an RFP for an agency to promote state tourism with a budget worth $12.6 million over two years. That RFP was cancelled and re-released mid-month and proposals are currently under evaluation. Documents do not offer further clarification as to why the previous RFP was cancelled.

A procurement officer declined to comment as to whether there is an incumbent agency or agencies on the international accounts in Germany or South Korea.

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