PR Rundown, 12.2.2014

News from Avalere Health, HealthStar PR, Calysto Communications, and KCSA Strategic Communications.

WASHINGTON: Avalere Health has hired Claire Sheahan as SVP and head of Avalere Communications, effective in January, to lead its client communications services. She previously led FleishmanHillard’s healthcare practice in Washington, DC, and worked at the Blue Cross Blue Shield Association and the Generic Pharmaceutical Association.

NEW YORK: HealthStar PR, a division of HealthStar Communications, has appointed David Bashaw as EVP. He previously was principal at Bashaw Consulting, SVP and director of healthcare at MSLGroup, and SVP at both Ogilvy Public Relations and Edelman.

SANTA CRUZ, CA: The University of California at Santa Cruz has named Scott Hernandez-Jason as director of news and media relations. He will serve as chief content developer and lead media-placement efforts. Hernandez-Jason previously held a similar role at the University of California at Merced.

ATLANTA: Calysto Communications has launched ROIPlus, a marketing analytics tool. The platform will help marketers determine ROI for social media and content programs and find key media and analysts in their markets, the firm said in a statement.

HONOLULU: Hawaii Pacific University has tapped Richard Rapoza as director of strategic communications. He will be responsible for building and managing the university’s communications outreach strategies. Rapoza previously was communications director for Rep. Colleen Hanabusa (D-HI) and director of communications for the Hawaii State Senate.

NEW YORK: Gaming company Pala Interactive has retained KCSA Strategic Communications to manage its PR and social media. The firm will work on the launch of PalaCasino.com and PalaPoker.com in the New Jersey market this year and throughout the US in 2015. The firm will focus on outreach to business, trade, and local media.

REDMOND, WA: Data I/O, a company that specializes in advanced programming and IP management services for intelligent devices and microcontrollers, has hired IR firm SM Berger & Company.  

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