Diffusion wins pitch to launch The Exhibitionist Hotel

The Exhibitionist Hotel, the first in a collection of London boutique hotels, has brought in consumer agency Diffusion after a four-way pitch.

The Exhibitionist Hotel: New boutique will be launched in London in 2015
The Exhibitionist Hotel: New boutique will be launched in London in 2015

Diffusion, which has offices in London and New York, has been appointed on a retained basis to handle the hotel’s launch next year in South Kensington and raise awareness of the hotel and its bar Abstract through a press office function and organising events.

The hotel is situated in a restored 18th century townhouse with eight galleries for up and coming artists to showcase their work. From the point of reservation each guest’s stay is personalised through the use of apps and all rooms are equipped with iPads allowing guests to place orders.

The launch will include ‘privileged access’ opportunities for key members of the public to experience the hotel first-hand before its official opening.

Daljit Bhurji, global managing director of Diffusion, added: "There’s an interesting and important story behind The Exhibitionist Hotel, and PR has an important role to play in terms of making sure that this new and exciting hotel stands out from the crowd.

"We’ll be activating a sustained lifestyle campaign that will really put The Exhibitionist Hotel on the map and cement its position as the next generation of luxury boutique hotel. Our strategy will incorporate both travel and mainstream consumer media with the objective of reaching our local target audience within London as well as inbound visitors to the capital."

Manhad Narula, founder of The Exhibitionist Hotel, said: "Diffusion’s experience, contacts in the media, and creativity in this space mean that they have the clout needed to build anticipation for the new hotel and generate cut-through with the right media outlets before, during and beyond launch."

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