Wild Card acquires home and interiors consultancy Parker Hobart

Consumer agency Wild Card has acquired home and interiors consultancy Parker Hobart, as the firm "looks at other options across the industry".

Wild Card management team: (l-r) Tessa Willmott, Sarah Harding, Kate Wild
Wild Card management team: (l-r) Tessa Willmott, Sarah Harding, Kate Wild

Parker Hobart will sit as a wholly owned subsidiary alongside Wild Card. MD of Parker Hobart, Sarah Harding, will become a divisional director of Wild Card.

The acquisition will boost the agency's portfolio of FMCG, leisure, travel and consumer healthcare clients. 

Wild Card has a current turnover of £2.8m and 30 staff across offices in central London and Cornwall. Through the deal, the Parker Hobart team will relocate to Wild Card’s London offices.

Kate Wild, Wild Card founder and MD, said: "This is our first acquisition and we are continuing to look at other options across the industry.

"Homes and interiors have been a part of the Wild Card client base since our early days working with brands such as KitchenAid, John Cullen Lighting and Gibson Music. This is an obvious and natural extension and there is also considerable opportunity for synergy with Wild Card’s current work. Sarah has built a great team and business around her at Parker Hobart, with a very similar ethos to Wild Card."

Harding added: "I am delighted to be driving the business with Wild Card and look forward to working together and growing our client base."

Parker Hobart’s current client portfolio includes Chesney’s, Villeroy & Boch, Marston & Langinger, Parker & Farr and JAB Anstoetz.

Wild Card’s client roster includes household names such as Gü Puds, Laurent-Perrier, Lurpak, Tetley, Jordans, Ryvita, De Vere Hotels, Joseph Joseph, Eden Project and Visit Cornwall.

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