Red Lorry Yellow Lorry wins LogMeln account

Red Lorry Yellow Lorry has been appointed as the new international PR agency for LogMeln, the fast-growing US-based remote internet service provider.

Sean Ford of LogMeIn: Has appointed Red Lorry Yellow Lorry
Sean Ford of LogMeIn: Has appointed Red Lorry Yellow Lorry

The agency, which focuses on technology, media and telecoms, said the campaign would run from its London HQ and target key markets including the UK, France, Germany, Latin America and Australia. It will look to publicise the portfolio of cloud-based products from LogMeln, which expects revenue to exceed $220m (£140m) in 2014, a year-on-year rise of 30 per cent.

Guy Walsingham, managing director at Red Lorry Yellow Lorry, said: "LogMeIn is exactly the type of company we love to work with. It is perfectly placed to comment on, and influence, some of the transformational working practices businesses are facing – from the Internet of Things and the consumerisation of IT to the rise of the flexible, mobile workforce.

"It has a great story to tell but as a brand has almost been a best-kept secret outside of the US. We’re looking forward to changing that."

Sean Ford, chief marketing officer at LogMeIn, said: "Red Lorry Yellow Lorry gave a very compelling pitch around how it could take the LogMeIn success story and bring it to a growing, global audience."

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