Big Cat Group to work on Birmingham's £150m Grand Central development

Big Cat Group has won the account with the Birmingham City Council-owned £150m Grand Central shopping centre for an initial 12-month period after a three-way competitive pitch.

Grand central: has appointed Big Cat Group to launch the new development
Grand central: has appointed Big Cat Group to launch the new development

The development is part of a £750 million project in Birmingham, which also includes the revamp of Birmingham New Street Station.

Big Cat Group, which consists of Big Cat, The Fair and House of Experience, will be responsible for the launch campaign as well as running its ongoing press office.

The centre will be integrated with Birmingham New Street Station, with the upper floors taken up by retail and food outlets and the lower floor as the station. Grand Central will include over 40 shops and 20 cafes and restaurants.

Grand central’s anchor store will be John Lewis, and the launch will coincide with the opening of New Street Station in September 2015.

Big Cat Group managing director Anthony Tattum said: "The Grand Central development will be one of the major destinations for shoppers and diners in Birmingham. We are thrilled to be working with such a high profile development at such an exciting time for the city."

Richard Brown, development director at Grand Central, said: "With Grand Central being fully integrated with one of the busiest train stations outside of London, it’s imperative that the launch is a national success and we are keen to leverage Big Cat Group’s expertise to help us to do this."

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