Highland Marketing wins Niche Health account for UK product launch

Highland Marketing has been brought in to launch a product by software development company Niche Health, which allows GPs to securely transfer patient information to third parties electronically.

Mark Venables: CEO of Highland Marketing
Mark Venables: CEO of Highland Marketing

Highland will provide PR and marketing activity for the launch of the Intelligent GP Reporting System (iGPR) in the UK.

The agency will be responsible for the launch campaign, promoting awareness of the product to GPs across the UK, as well as raising the profile of Niche Health.

Guy Bridgewater, managing director of Niche Health, said: "Working with an experienced healthcare marketing and PR agency was key to our product launch as we required a team that knows and understands the intricacies of the healthcare market."

Highland Marketing CEO Mark Venables said: "Patient confidentiality and information governance are currently serious concerns and are high on the healthcare agenda. After reviewing the iGPR software we could clearly see the potential benefits it could deliver to address these issues and therefore valued the opportunity to be a part of the national launch of the product."

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