How KFC's Coronel gets a little help from Urban Dictionary and Colonel Sanders

Rodrigo Coronel, D Brand PR Guy, KFC, shares his career lessons and how he stays on top of social media trends.

Morning ritual
My brain is constantly churning, so I try to slow it down a bit by meditating for 15 minutes after I wake up.

I remind myself of my humble beginnings back in Nicaragua and to be grateful to those, especially my parents and family, who helped me get where I am today. Then, I’m off to dreaming big and getting things done.

First morning read
Reddit’s various top tabs, BBC News, and a page or two about the life of Colonel Sanders. All of the above help me stay in touch with what is hot in social media trends, be informed about world news, and also get some inspiration from an American icon.

Favorite smartphone app
Urban Dictionary. It is a must for those of us in social media trying to establish a conversation with our young fans.

Favorite city to do business in
Miami, especially when it’s winter in Louisville, Kentucky.

Book you’re reading
The Art of Worldly Wisdom by Baltasar Gracián. It blows me away that a book written in 1647 can give such timeless advice about everything you need to know to navigate the waters of worldly matters.

Most distinct aspect of your personal office
It reflects the complexity of my personality – that’s a fancy way of saying it is a beautiful mess of trinkets and mementos.

Lesson you wish you knew before starting a career in PR
I wish I knew what an amazing career it is, so I could have chosen it right from the beginning. 

PR sadly gets a bad rap at times, but those folks are the outliers. In reality, it can be a fascinating journey if you find it to be your calling.

If you ruled the world for a day
I would demand to know Colonel Sanders’ secret recipe. Oh, how finger-licking good that would be.

Favorite place to grab a business drink
Any place surrounded by those who make the drink taste that much better.

First PR job
Old Spice – where I had an absolute blast, learned a lot, and was lucky enough to work alongside some of the best marketing and creative minds in the business.

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