Nine things PR pros need to know Monday morning, 11.17.2014

DEA investigates NFL teams; Vice hires former top White House staffer as COO; Facebook considers a move on professional-services market.

1. Another potential reputation headache for the National Football League surfaced over the weekend. Agents from the Drug Enforcement Administration searched the medical staffs of three visiting teams yesterday. No one was arrested.

The searches were reportedly part of an investigation prompted by former players’ claims in a class-action lawsuit that prescription drug abuse is rampant throughout the league.

2. Grayling has a new US consumer practice leader. Jennifer Babbit Bodner has joined the firm from Edelman, where she was most recently deputy GM of its Southeastern region.

3. Facebook is eyeing the professional services market — aside from being a procrastination temptation, of course. The social network is contemplating the launch of a site that would be a cross of LinkedIn and Google’s at-work tools, allowing users to both post their resumes and chat with colleagues.


4. Has Vice sold out? The media company has brought on former White House deputy chief of staff Alyssa Mastromonaco as its COO, it said Sunday night. Mastromonaco was one of President Barack Obama’s longest-serving aides, dating back to his days in the Senate.


5. Another woman has accused entertainment legend Bill Cosby of rape. Music industry publicist Joan Tarshis said over the weekend that the comedian sexually abused her in 1969. Asked by NPR about the allegations in an interview that aired on Saturday, Cosby only shook his head that he would not answer.

6. The gigantic US Army recruitment marketing account that went to McCann Worldgroup, and agencies such as Weber Shandwick as part of its network, in 2011 will likely be up for grabs again soon, according to sources-sought documents released last week. The Army generally spends about $200 million a year on marketing and advertising.

7. Airbnb is rolling out a print magazine to be known as Pineapple. The quarterly will debut later this week with a 128-page winter issue. Meanwhile, the company is also planning to bring on a consumer PR agency in the UK.


8. Republican staffers and outside groups used Twitter to leak internal polling data to the public in the lead-up to the midterm elections, prompting some to ask whether they violated campaign-finance laws, according to a CNN report.

9. Some parents and teachers are questioning the privacy ramifications of Class Dojo, the in-classroom device that keeps track of students based on their behavior and performance. The platform is used by a teacher in about one in three US schools. 

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