Social@Ogilvy teams up with Unmetric for data-supported creativity

By joining forces, Social@Ogilvy will be able to use Unmetric's tools to better understand social campaigns

NEW YORK: Social@Ogilvy, the social media arm of Ogilvy & Mather, has teamed up with social media intelligence platform Unmetric to enhance efforts around data and analysis-driven creativity.

By joining forces, Social@Ogilvy will be able to use Unmetric’s tools to better understand social campaigns that drive consumer engagement as well as business results for brands.

Unmetric, founded in 2011, analyzes the online behavior of 25,000 brands across social media channels such as Twitter, Facebook, Pinterest, and LinkedIn. The company is also able to segment out the brands it tracks across 30-plus industry sectors.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.