Home Front hires US Census Bureau's Jost to lead content strategy

Home Front Communications has hired Steve Jost, former chief strategist for data dissemination at the US Census Bureau, to serve as SVP of content strategy, effective next month.

Steve Jost
Steve Jost

WASHINGTON: Home Front Communications has hired Steve Jost, former chief strategist for data dissemination at the US Census Bureau, to serve as SVP of content strategy, effective next month.

In the newly created role, Jost will "cross almost every aspect of our business," said Dan Sallick, Home Front Communications partner and cofounder. Jost will report directly to Sallick.

Sallick added that Jost has spent years honing his skills in data visualization and dissemination, advertising, marketing, PR, and "understanding how government communicators work and think."

The firm is increasing its digital content creation efforts, which is echoed in Jost’s appointment, as well as in the hire of former USA Today senior editor and cover story editor John Siniff as VP for content. Siniff started at Home Front this week.

"Our clients are becoming daily publishers of content," said Sallick. "We’re working really hard to stay out in front of the curve."

Sallick said he’s worked with Jost since the US Census Bureau became a client of Home Front in 2000. Sallick and Jost also knew each other when they both worked on Capitol Hill in the 1990s.

Moving forward, Sallick wants to see the firm continue to grow both its government agency client roster and capabilities in data visualization and dissemination.

He said "very few people have as much experience as Jost in terms of how to work with data and how to find really creative ways to distribute it."

Prior to his most recent role at the US Census Bureau, Jost served as associate director of communications at the organization.

Siniff is reporting to Carlos Roig, EVP for media and content strategy at Home Front. He replaced Jessica Mark, who Sallick said joined one of the firm’s clients, the Robert Wood Johnson Foundation.

Before being named senior and cover story editor at USA Today – where he spent two decades – Siniff was the publication’s op-ed page editor. Sallick said his role will revolve around "honing [the agency’s] content development operation."

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