Miele USA names Gibbs & Soell AOR

NEW YORK: Miele USA, the American division of the appliance maker of the same name, has hired Gibbs & Soell as its AOR, leading PR strategy development and integrated media implementation.

NEW YORK: Miele USA, the American division of the appliance maker of the same name, has hired Gibbs & Soell as its AOR, leading PR strategy development and integrated media implementation.

Miele manufactures kitchen appliances, washers, dryers, and floor-care products.

The firm will manage its strategic messaging, PR, and special events and provide social media support.

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