New Mexico Health Exchange picks four agencies for $6.1m account

ALBUQUERQUE, NM: The New Mexico Health Insurance Exchange, BeWellNM, has chosen Garrity Group Public Relations, K2MD Health, Research + Polling, and Bluespire Marketing for a range of services for its upcoming campaign.

ALBUQUERQUE, NM: The New Mexico Health Insurance Exchange, BeWellNM, has chosen Garrity Group Public Relations, K2MD Health, Research + Polling, and Bluespire Marketing for a range of services for its upcoming campaign.

Garrity Group’s team includes Burson-Marsteller’s US healthcare practice and Poston & Associates.

The competitive review included 18 agencies.

Services will include PR and communications, advertising, research, and website and digital design.

The total budget is about $6.1 million, including roughly $3 million for professional services fees from all four groups. The firms will also manage a paid media buy expected to be worth about $3 million.

The contract will run from the start of November through March 31, 2015.

Garrity Group’s team, K2MD Health, and Research +  Polling are based in New Mexico, while Bluespire Marketing is located in Minnesota.

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