Seven things PR pros need to know on Tuesday, 11.11.2014

MWW buys UK b-to-b firm; Bill Cosby's #TwitterFail; Comcast fires back on Net Neutrality.

1. MWW has acquired London-based b-to-b agency Braben, which has worked with clients such as The Weather Channel and Starcom MediaVest Group since it was founded in 1994. MWW CEO Michael Kemper says to expect another agency acquisition by the second quarter of next year.

2. The latest celebrity #TwitterFail: the official Twitter account for Bill Cosby, who has been accused of inappropriate sexual behavior by numerous women, asked users to create memes starring the comedian on Monday. The results weren’t what his social media handlers wanted.  


3. Comcast isn’t taking President Barack Obama’s decision on Net Neutrality well. Company EVP Brian Cohen said the change "would be a radical reversal that would harm investment and innovation, as today’s immediate stock-market reaction demonstrates." Obama’s stance also has investors worried about the fate of Comcast’s expected $45 billion takeover of Time Warner Cable.

More than 4 million people have sent comments to the Federal Communications Commission in the past six months about Net Neutrality rules, with the majority encouraging the White House to enact strong regulations.

4. Juniper has lost its second chief executive in just over a year, after Shaygan Kheradpir  stepped down on Monday after the company’s board investigated his negotiations with an unnamed customer. Rami Rahim has replaced him.


5. As chief executives embrace transparency about how much they are paid, their compensation is rising, according to a study by three University of Cambridge professors.

6. California customers of Anthem Blue Cross received emails Monday that included personal information about them like age and language preference in the subject line. OfficeMax came under fire earlier this year for a similar issue, which it blamed on a third-party vendor.

7. Instagram’s latest update allows users to edit photo captions after they’ve been posted. It also includes more comprehensive recommendations. 

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