Five things PR pros need to know Monday morning, 11.10.2014

President Obama visits China; Honda to miss sales targets; Vimeo enters the original content game.

President Obama arrived in China on Monday morning for a three-day visit, his second as president. Obama will meet with Chinese President Xi Jinping as well as leaders from 11 Asian countries and business executives from the Asia-Pacific Economic Cooperation forum. He is also expected to discuss a new bilateral investment treaty between the US and China. On the eve of Obama’s historic visit, PRWeek editor-in-chief Steve Barrett spoke with experts about US-China business relations and lessons for PR pros operating in the country.

Honda Motor Co. CEO Takanobu Ito said the automaker may miss its target of selling six million vehicles by the fiscal year ending March 2017 as it deals with several major recalls. The company has had to recall the redesigned Fit subcompact vehicle five times in Japan since it went on sale last year, leading to some delayed product launches and to Ito taking a pay cut for three months. Honda is also among 10 automakers that have recalled millions of cars due to potentially explosive air bags made by Takata. Since 2008, Honda has recalled nearly 10 million vehicles globally.

In other auto news, General Motors reportedly ordered half a million replacement ignition switches about two months before notifying federal safety regulators of the issue that led to the recall of millions of cars. Emails sent in December 2013 reveal GM placing an "urgent" order for 500,000 replacement switches a day after a meeting of senior executives, according to The Wall Street Journal. The recall didn’t take place until February 2014.

An analysis by the Associated Press shows a $10 billion-a-year federal effort to protect sensitive government data is struggling to keep pace with an increase of cyberattacks. Additionally, government workers were responsible for at least half of federal cyberincidents since 2010 because they clicked on malicious links or were tricked by spammers. Since 2006, more than 87 million sensitive or private records have been exposed by breaches of federal networks, according to the nonprofit Privacy Rights Clearinghouse.

Video-sharing service Vimeo is entering the original content game by investing in High Maintenance, a popular web series about a Brooklyn marijuana dealer’s customers. On Tuesday, Vimeo will release three new episodes of the series at $2 apiece, or $8 for a set that includes three additional episodes to be released in January. Vimeo’s first push into original programming is part of the company’s plans to reshape its revenue model. Vimeo will introduce a viewer subscription service next year.

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