Seven things PR pros need to know on Friday, 11.7.2014

Zuckerberg's Q&A; Obama to dine with victorious congressional leaders; Costolo's messaging at Twitter criticized.

1. We know little more about Facebook CEO Mark Zuckerberg now than we did before his Thursday Q&A with the social network’s users. Yet he did talk about the lack of diversity in the tech sector, saying, "I heard one person put it, 'The reason why girls don't go into computer science is because there are no girls in computer science.’ You need to break the cycle." He did not say what beer he was drinking when he launched Facebook.


2. President Barack Obama will break bread with congressional leaders on Friday in an effort to find common ground after the grueling — more so for the Democrats — midterm election cycle. It’s bound to be awkward. Republican leaders in the House and Senate have already said they plan to introduce legislation repealing all or part of the Affordable Care Act.

3. Twitter CEO Dick Costolo is having a tough time defining his company to important stakeholder groups, especially investors. One of Costolo’s goals is to stop the media from comparing Twitter to Facebook, which has rebounded well from its disastrous IPO.


4. A federal court in California has ordered Google to help Disney and Marvel find the leaker of of a trailer for the upcoming superhero film Avengers: Age of Ultron.

5. An FBI agent impersonated an Associated Press reporter in 2007 as part of an investigation into a Washington State teenager making bomb threats. The wire service has called the FBI’s actions "unacceptable," saying they undermine its credibility.


6. Researchers at airbag-maker Takata tested and found problems with the company’s products a decade ago, but deleted records and covered up the inquiry instead of alerting federal authorities, The New York Times reported Thursday evening. Honda is recalling additional cars that have Takata airbags.

7. Home Depot said Thursday evening that hackers swiped about 53 million email addresses, in addition to compromising the 56 million debit and credit-card accounts it has already disclosed. The data breach is expected to cost the home-improvement retailer about $62 million. 

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