Michael Selvidge: The Innovation 50

Communications director, AppLovin

Michael Selvidge has put his expertise in mobile PR to good use in his current role as director of communications at mobile adtech startup AppLovin. Selvidge is an active member of the tech community, and while he has worked at both agencies and corporations over the years, including SparkPR and Electronic Arts, he is passionate about watching startups grow or get acquired. Before joining AppLovin three months ago, he spent almost three years as senior corporate communications manager at cloud communications company Twilio, which was his client at Spark.

The mobile advertising market is notoriously hard to crack and Selvidge will have to ensure AppLovin communicates its point of difference from other players in the industry. Key differentiators include a product focus and four times the number of engineers to sales and advertising people. AppLovin has a promising future, having announced in June that hit a $100 million run rate for annual revenue.

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