Seven things for PR pros to know Friday morning, 8.29.2014

Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.

1. Malaysia Airlines said Friday morning that it is planning to cut about 6,000 jobs, nearly 30% of its workforce, in an attempt to save the airline after it lost two planes this year and suffered through a second quarter in which it lost $97.4 million. However, the airline said it does not plan to rebrand, through earlier reports speculated that a change would be part of its corporate rescue process.

2. Mikael Hed, the chief executive of Finnish game-maker Rovio, the creator of Angry Birds, is stepping down from the role after its profit dropped by more than half in the past year. Pekka Rantala will take over the top job.


3. In what politicos interpreted as a stunning foreign-policy gaffe, President Barack Obama said "we don’t have a strategy yet" for dealing with ISIS in Iraq and Syria.

Republicans immediately pounced.


4. Something else happened at the president’s Thursday press conference: he wore a tan suit, eschewing the more familiar blue, black, or gray. Twitter was captivated.


5. The National Football League’s about face on punishments for players involved in domestic violence cases drew mostly positive reviews on Thursday. FiveThirtyEight took a look at the league’s often uneven history of punishing players for violence against women.

6. The alleged cyberattack against JPMorgan by Russian hackers went on for three months, using a variety of strategies and custom malware to attack the bank’s databases and evade its detection systems, according to a report by Bloomberg News.


7. After more than 10 years in business together, the executives at Los Angeles-based WKT Partners have split. Sisters Cara and Christine Tripicchio and Marla Farrell are opening their own shop, Shelter PR, which will have offices in New York and LA, according to The Hollywood Reporter.


Note: There will be no Breakfast Briefing on Labor Day: Monday, September 1. 

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