Florentina Village appoints Golin in China

Florentia Village, China's first luxury designer outlet has appointed Golin as their communications agency of choice, tasked with both consumer and corporate communication

Florentia Village – Jingjin Luxury Designer Outlets
Florentia Village – Jingjin Luxury Designer Outlets

The appointment follows a recent competitive review process involving three other consultancies.  Florentia Village – Jingjin Luxury Designer Outlets which opened in 2011, is said to be China’s first authentic Italian outlet "village" showcasing over 200 of the most famous Italian luxury brands together with premium international and Chinese designs. Another Florentia Village – Shanghai Designer Outlets is scheduled to open in December. Located between Pudong International Airport and Shanghai Disneyland it will offer 55400 square meters of Designer Outlet shopping, and boast over 200 premium Italian, European, American and Chinese brands.

"We are gearing up for an exciting campaign over the next six months," said Sarah Golin, vice president and general manager, consumer brand communication, Golin China.

Plans are also underway to establish a further eight additional outlets throughout China by the end of 2017.

"They (Golin) have a reputation for driving awareness and support for commercial properties in China and we’re confident that they will achieve the same for us, establishing Florentia Village as a top luxury outlet destination in China," said Florentia Village Marketing Director Fiona Wang.

 As wealthy Chinese consumers increasingly acquire a taste for modern urban lifestyle China has emerged as the single largest market for luxury western brands.

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