Topman picks Livity for digital brief following six-way pitch

Topman has appointed Livity to help develop a digital content strategy after a six-way agency pitch for the work.

Topman: Wants to change the way it engages with customers online
Topman: Wants to change the way it engages with customers online

The year-long campaign will aim to transform the way Topman engages with customers online and will be revealed next month.

Jason Griffiths, marketing director at Topman, said: "We need to be embedding our amazing brand experience in all our digital channels, which is where our consumers live and breathe more and more, every day."

Livity is a youth marketing agency that seeks to involve young people in the creation of marketing and has worked with Google, Public Health England and Channel 4.

Kate Brundle, a director at Livity, said: "Topman already has a stellar digital presence and we’re thrilled to be working with the team there to create what we believe to be a unique campaign – of course staying true to our heritage of putting creative young people at the heart of everything we do."

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