PHA beats three to PhD Nutrition sports supplement account

PHA Media has won a brief to handle the PR for sports supplement company PhD Nutrition following a four-way pitch process.

PhD Nutrition: working with PHA Media
PhD Nutrition: working with PHA Media

PHA Media will be working with the company to launch a series of products and deliver campaigns to build awareness and increase the brand's market share.

The agency will focus on educating women on the use of sports nutrition supplements.

PhD Nutrition marketing manager Brooke Smart said: "PHA impressed us at the pitch with its clear understanding of our brand and its proven track record of delivering for clients in our sector.

"In particular, we want to see more consistent coverage across mainstream consumer media and I am confident that PHA will deliver that."

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