Liverpool Fashion Week takes on London rival with Tin Man hire

Liverpool Fashion Week has hired Tin Man Communications as it aims to compete with its globally known London counterpart.

Liverpool Fashion Week: takes place in October
Liverpool Fashion Week: takes place in October

Tin Man will seek to position October’s event as a "national brand" as part of a mission to become "a contender" with London Fashion Week, explained agency founder Mandy Sharp.

The week-long event, which this year has the theme of ‘Family First’, is in its sixth year and expects to receive more than 3,000 visitors, with national coverage a comms priority ahead of its launch.   

Amanda Moss, director of Liverpool Fashion Week, said: "The event is getting bigger and more prestigious each year. We wanted to take on an agency that could help get us to the next level, build our profile nationally and who had a proven track record in making live events newsworthy. We felt Tin Man fitted the bill." 

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