NEW YORK: Communications Week, a series of events created for PR, comms, and media professionals to collaborate, share ideas, and discuss challenges facing the industry, will begin on October 20.
Held at various locations around New York City and online, the inaugural event series will consist of informational and social sessions on the theme of media disruption.
Its programming and content will specifically focus on how the continuous evolution of new tools, technologies, and different types of media are affecting the PR and media industries. The ways traditional media outlets are reinventing themselves to remain relevant will also be discussed.
Kite Hill PR CEO Tiffany Guarnaccia, the founder of Communications Week, explained that she is launching the event to showcase how there is more "innovation, creativity, and excitement" in the PR, media, and comms industries than ever before.
"Look at the increase in entries at this year’s Cannes Lions International Festival of Creativity from comms firms in the PR category," she said. "That, coupled with how the media industry is changing and all the new technologies emerging from streaming video to things like content-marketing platforms, is giving way to new opportunities for PR and media professionals."
Industry bodies and up-and-coming agencies are shaping the content covered at the conference, creating a mix that other events lack, Guarnaccia noted. Communications Week will also cater to businesses and startups that are investing in PR.
"We will be supplying [event-goers] with broader industry education about PR, which will help all agencies out there that need to work with startups and business pros," she added.
The Kite Hill PR team are spearheading this year’s event. Founding organization partners supporting the event include: the Public Relations Society of America’s New York Chapter, the PRSA Tri-State District, the Council of Public Relations Firms, New York Women in Communications, Affect, Feintuch Communications, Kellen Communications, LKPR, Nova Communications, and Workman PR.
PRWeek is the leading media partner, and AlleyWatch is a supporting media partner. In addition, Business Wire is a founding supporter.
"As it stands now, we are planning for Communications Week to be an annual event," Guarnaccia said.