NEW YORK: Dentsu Aegis Network has tapped Belle Lenz as regional communications director for the Americas, a newly created role.
Lenz will begin the job on September 1 and be based in New York. She will report to Nigel Morris, CEO of Dentsu Aegis Network Americas and EMEA, and Louise Evans, the company’s global director of communications and marketing. Her number of direct reports is to be determined.
Lenz will be tasked with developing and driving the firm’s communications strategy across the Americas region. Donna Wiederkehr, CMO of Dentsu Aegis Network Americas, previously handled the responsibilities that are part of the new role. Lenz will work closely with Wiederkehr, as well as with the global communications department and the Dentsu Americas leadership team, she explained.
Asked why Dentsu created the position, Lenz said the Americas region "is an important part of [the company’s] growth strategy."
"The time was right and the momentum was there to have a dedicated person in this role to pull the network story together and articulate what is going on at the network right now," she explained.
Lenz will join Dentsu from IPG Mediabrands, where she most recently served as VP of global communications, overseeing corporate comms, partnerships, and events. She left the media holding company earlier this month. It is understood that Daniel Friedman, IPG’s global corporate communications VP who previously partnered with Lenz, will singularly oversee corporate comms efforts following her departure.
A representative from IPG declined to comment on Lenz’s exit.
Prior to IPG, Lenz served as corporate communications director for North America at Havas Media and group MD at DiGennaro Communications.
In 2013, the Dentsu Network acquired Mitchell Communications Group in its first step in building out a PR network of its own.