IKEA solar energy partner hires Pavla Kopecna

IKEA's solar panel installation partner, Hanergy Solar UK, has appointed Pavla Kopecna to promote its service to the public.

Solar panels: new arena for Ikea in partnership with Hanergy
Solar panels: new arena for Ikea in partnership with Hanergy

Kopecna, who set up her own consultancy earlier this year, has been hired to run a 12-month campaign to communicate the benefits of solar panel installation. 

Hanergy Solar UK co-CEO Dr Toby Ferenczi said: "Pavla’s expertise within the tech and science press, as well as her experience in profile-raising coverage, will help us shift perception away from solar as something that is expensive to install towards the new reality of simple, aesthetic and accessible solar panel solutions that form an essential part of the home."

IKEA's partnership with Hanergy, which began last year, is part of the retailer’s initiative to help families live more sustainably.

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