Mountain Warehouse brings in House PR for consumer push

Outdoor clothing and equipment retailer Mountain Warehouse has appointed House PR to bolster its marketing strategy following a non-competitive pitch.

Mountain Warehouse: House PR to handle consumer PR account
Mountain Warehouse: House PR to handle consumer PR account

The agency has been tasked with handling consumer media relations and press office duties for the retailer, which was founded by Mark Neale in 1997 and serves four million customers a year.

Neale said: "This is the first time that Mountain Warehouse has considered consumer PR as part of its marketing strategy, so we’re looking forward to working with House PR."

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