Tom Coughlin Jay Fund Foundation chooses North 6th as New York AOR

NEW YORK: The Tom Coughlin Jay Fund Foundation has retained North 6th Agency as AOR, handling PR efforts in the New York Metropolitan Area.

NEW YORK: The Tom Coughlin Jay Fund Foundation has retained North 6th Agency as AOR, handling PR efforts in the New York Metropolitan Area.

The organization aims to help families both financially and emotionally in battling childhood cancer.

North 6th will handle overall PR strategy, media relations, and events, such as the Champions for Children Gala set for October 17.

The organization launched in 1996 and was named for Jay McGillis, a former Boston College football player who died of Leukemia.

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