Six things for PR pros to know Wednesday morning

Pay gap between PR pros, journalists widens; Redskins release ad defending team name; Apple publishes workforce-diversity numbers.

Data released by the Pew Research Center this week shows that the salary gap between PR professionals and reporters is wider than ever, reaching nearly $20,000 a year based on median annual incomes for both professions. PR pros now also outnumber reporters by a 5-to-1 ratio, according to data from the Bureau of Labor Statistics.

The Washington Redskins released an ad this week featuring Native Americans defending the team’s name as a symbol of pride. Burson-Marsteller is supporting the team, which is under growing pressure to change its nickname. In April, the franchise’s #RedskinsPride Twitter campaign drew an angry response from opponents, who mocked the initiative.

Apple published its workforce-diversity statistics on Tuesday, showing its employee base is similar to other Silicon Valley heavyweights in that it is overwhelmingly white and male. CEO Tim Cook said in a message accompanying the data that he is "not satisfied with the numbers," adding that "we’ve been working hard for quite some time to improve them."

Police in Ferguson, Missouri, have declined to release the name of the police officer who shot an unarmed teenager there Saturday, citing death threats. The community has experienced both peaceful protests and riots in the days since. President Barack Obama released a statement on the situation on Tuesday calling for dialogue and reflection.

Former Microsoft CEO Steve Ballmer is officially the owner of the Los Angeles Clippers after NBA approval on Tuesday, nearly four months after the league stripped former owner Donald Sterling of the team after he was caught making racially insensitive remarks. Ballmer is planning a team rally at its arena, the Staples Center, on Monday.


Legendary actress Lauren Bacall died on Tuesday at age 89. She was also an occasional celebrity spokesperson for brands. Here’s one of Bacall’s turns promoting High Point Coffee from the 1970s.

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