Dance charity Akademi appoints Pavla Kopecna

Dance charity Akademi has called in comms support as it seeks to promote South Asian dance to a larger audience in the UK.

Akademi: spreading awareness of South Asian dance
Akademi: spreading awareness of South Asian dance

Former Ladbury PR partner Pavla Kopecna has been appointed on a retained basis by the company following a competitive tender. 

Akademi director Mira Kaushik said: "We are seeking to promote South Asian dance across bigger and broader audiences in the UK and were very impressed by Pavla’s ambitious and well-thought-out strategy as well as her infectious energy."

Kopecna, who runs her own consultancy, will deliver a PR and comms campaign aimed at raising awareness of Akademi’s productions and artist support programmes, while seeking to secure high-profile partnerships to bring South Asian dance to a wider audience. 

Akademi is based in London and has been operating for more than three decades.

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