Thorpe Park hires PrettyGreen for Fright Night sessions

Thorpe Park Resort has hired PrettyGreen to help the theme park launch its annual Fright Night events.

Fright Night: taking place this October and November
Fright Night: taking place this October and November

The agency, which pitched for the account, will be driving PR and experiential work to showcase Halloween-themed entertainment including rides in the dark and a new maze.

PrettyGreen founder Mark Stringer commented: "It’s the first time I’ve been able to honestly admit that we have the scariest clients ever."

Earlier this year the theme park hired Exposure for a year-long contract, including the launch of an Angry Birds attraction in May.  

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